Sales
Sales are integrated activities to develop strategic plans directed
at satisfying needs of business as well as the wishes of the buyer / consumer,
in order to get the sales that generate profit or gain. Or the definition of
the sale is a transaction activity conducted by two (2) sides / over using
legal tender.
Sales also one of the sources of income of a person or a company
that performs sales & purchase transactions, in a company where the greater
the sales, the greater the earned income of a person or the company.
The purpose of sales is the main goal of sales is to bring the
gains or profits from the products or services produced by producers with good
management, and also hoped to profit as much as possible. However, this needs
to increase the performance of the distributors in ensuring the quality and the
quality of goods or services to be sold. Achieve a goal that is within each
sales company must have sales goals are achieved.
Terms of the sale is to be no sellers and no buyers, there must be
goods, services and so on which will be sold and there must also be legal
tender.
Types of sales, you can read below:
·
Trade
Selling is a type of sales made by the salesperson to wholesalers, for the
purpose of resale.
·
Tehnical
selling is trying to boost sales by giving advice and counsel to the buyer /
end-consumer (buyer / consumer end ya ....) On goods and services. In the case
of this one entrepreneur has the primary task to identify and analyze the
various problems faced by the buyer and then as well as show how the products /
services offered can overcome the problem of the buyer / consumer.
·
Missionary
Selling is in this yangsatu entrepreneur learns to increase sales as well as to
encourage buyers of the course to purchase products or services from resellers
of the company, in this case the company / dealer in question has its own in
the distribution of their products / services.
·
New
Business Selling is trying to open new transactions by converting prospects
into customers.
Product Ads
Product ads are ads that the main objective to provide information
about the goods or services offered. Sorts of ad product or type of product
advertising is divided into three groups:
1. Ad pioneer or Pioneering Advertising:
Pioneering advertising or advertising pioneer who is advertising
that is aimed at forming a "primary demand". Introduced is the type
of product, and not the brand. This advertisement is required to give an
overview to the audience about a new product of the invention. Pioneering
advertising is used at the introductory stage in the product life cycle of a
product. "Tasks" in the main advertising is to provide information,
not to persuade potential customers.
Ads pioneers did not have to mention the brand of goods or name of
the company that sold it.
2. Advertising competition or Competitive Advertising:
Competitive rivalry or Adevertising ad focuses on selective demand.
Because it's competitive advertising selective stimulating demand by offering
goods of a particular brand and not goods in general. Competitive advertising
will create consumer loyalty to a particular brand, which he considers has the
advantage than other brands and is able to satisfy its needs.
Competitive advertising is usually done at the time the goods have
entered the second phase (growth) in the product life cycle where competition
is beginning to be felt.
3. Ad reminders or Reminder Advertising:
Ad reminders or Reminder Advertising is advertising done at the
time the goods offered already is in a stage further, perhaps a stage of
maturity or decline in sales. If the goods are in a stage of decline,
advertisement here plays a role in reminding consumers had once like goods
produced and sold certain company. If the goods are in a stage of maturity, so
does advertising reminder of this with the intention of maintaining "brand
image" and brand loyalty. In this case usually only mentioned the name or
brand goods without words other words (for example: "Coffee milk vessel, Kopimix
Ginger, etc.")
Thus it can be concluded that all three kinds of advertisements
over the actual interconnected to one another. Pioneering advertising or
advertising pioneer intended to introduce goods in general. Consumers will be a
particular brand was formed with the help of competitive advertising or
advertising competition. When it reaches a certain stage, reminder advertising
or advertising reminders needed.
Reference:
artikel.iklankecil.com, http://www.pengertianku.net/2014/08/pengertian-penjualan-dan-pemasaran-artikel-lengkap.html
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